I hadn't stopped to think when I chose the label. People use it all the time to describe individuals who have chronic health issues due to birth defects and other problems. It's just another label for people who are born with or develop disorders, disabilities, syndromes and the like; similar to "retarded," "handicapped," "crippled," and "mentally or physically challenged," which have been used over the years to discribe the same segment of the population.
So, if I don't want to call my service "special needs coaching," what should I call it? I bounced several ideas around in my head--difficulties coaching, support coaching and the like. But those didn't quite fit the bill either. Then it hit me--Abilities Coaching! Okay, so everyone has abilities, but this would be my "label" for the type of coaching focused on helping people who have chronic health issues concentrate on finding, embracing and celebrating their abilities; concentrating on what these individuals can do rather than what they can't do.
So, did I nail it? Is this a keeper? Do you have any other suggestions on what's better to call this coaching service? Do you think it's a mistake to change it? Let me hear your suggestions and views on the issue. Thanks! I hope you're having a great week.